4 Simple Things You Can Do Today to Boost Sales

Call a good customer today and tell them that you appreciate their business

How often do we get wrapped up in day to day activities or in the pursuit of new customers that we forget to appreciate our customers (or our friends and family for that matter). Sure you take them to lunch on occasion and invite them to the box suite at the ballgame, but don't let that be a substitute for a simple, "Thanks for your business."

Ask a customer what events and organizations they use as networking vehicles

If you attend an event or the monthly meeting of a trade group on the referral of a respected colleague, it's a though you have a chance to make a roomful of sales calls that are warm leads.

Invest in Sales or Communications Training for you and your employees
There's hardly anything more effective in driving sales in your organization than getting buy-in from every single employee on the importance of sales and of their value to the organization in that regard. Let them know that every time they interact with someone outside the firm is an opportunity to enhance the perception of your firm.

Write an article on your expertise

If you've been on this planet for at least 20 years, you're probably an expert at something - that's the easy part. Having the discipline to reflect on your accomplishments and to document those keys to success in such a way that the information is useful to others and can be published in a periodical, a newspaper, and Op-Ed, or an e-zine such as this - that's more difficult. Yet in the age of the savvy consumer, such exposure is significantly more effective than advertising.