The "Business Musician's" Blog

Business Creativity, Innovation, Sales - Selling Professional Services, Music, & Life's Lessons

Name:
Location: Metairie, Louisiana, United States

Craig Cortello is the President and founder of Fuzzy Widget Strategic Sales Solutions. He also serves as the National Sales Manager of Trinity Consultants, an environmental consulting firm with 20 offices nationwide.

Craig is a 17 year veteran of the process, manufacturing, engineering, and consulting industries, in design, sales and sales management positions. He has had the great fortune in his sales career of meeting with an amazingly diverse customer base, ranging from Vice-Presidents of Fortune 500 firms to maintenance mechanics of small scrap yards, in locations ranging from downtown Manhattan to small rural towns.

He is also the founder of La Dolce Vita Enterprises, a firm dedicated to assisting clients in creating imaginative and productive work environments that encourage innovative business solutions. La Dolce Vita Enterprises helps facilitate brainstorming or "think outside the box" initiatives in forward-thinking organizations.

Thursday, January 26, 2006

Creativity & Initiative

Are you sitting around waiting for the next brilliant idea, breakthrough, or artistic whim to strike you like lightning. You're only procrastinating - so get to work!

In truth, inspiration has a more practical reality. In his book The War of Art, author Steven Pressfield quotes English dramatist and novelist W. Somerset Maugham. When asked if he wrote on a schedule or only when struck by inspiration, Maugham responded, “I write only when inspiration strikes. Fortunately it strikes every morning at nine o’clock sharp.”

Similarly, Pressfield himself states, “There’s a secret that real writers know that wannabe writers don’t, and the secret is this: It’s not the writing that’s the hard part. What’s hard is sitting down to write.”

Creativity is merely the the elimination or refinement of bad ideas until you identify what is successful. Thomas Edison said, "If I find 10,000 ways something won't work, I haven't failed. I am not discouraged, because every wrong attempt discarded is often a step forward."

What creative pursuit, business venture, or new direction in life are you putting off today in the hope that you'll be "inspired" tomorrow? Get to it!

- excerpt from The War of Art (by
Steven Pressfield, 2002, Warner Books, Inc.) reprinted with permission from the author.

see www.ldv-enterprises.com for more creativity & business innovation resources.